How’s Your Capacity?

What is your organizational capacity?  Are you functioning at an optimal level? Does your organization advance the community you serve, attract new members/markets and leverage opportunities? No?  Not sure?

Have you thought about how and where you invest your organization’s resources? Not just the budget dollars, all of your resources – time, energy, member attention, knowledge, capabilities, etc.  Are you investing these in building your organization?

Do you devote resources to:

  • Developing new products/resources to advance your mission, market, community
  • Attracting new markets or members
  • Adapting to market or technology changes
  • Engaging your market/members in impactful ways
  • Administering current programs
  • Sustaining (or defending) “the way we have always done it”
  • Fighting change (technology, competitor, culture, etc)

Most organizations have a mixed resource distribution. It makes sense.  You can’t focus solely on one component.  The challenge is ensuring that your resource allocations are building your organizational capacity, not stalling or diminishing it.

What do I mean? If you mapped your organization’s resources and activities what would it look like?  Are your resources and attention distributed in every direction?


Or are your resources aligned in a cohesive (or somewhat cohesive) manner?

arrows aligned

It is really easy to get immersed in the daily cycle of work and overlook how individual efforts impact the overall focus of the organization.

Making a concerted effort to ensure your resources are aligned to advance the mission, strategy and goals of your organization can help you leverage your resources and build your organizational capacity. A critical step to building this alignment is empowering your team to be part of the effort.

Here are a few things to consider:

  • Does your team know and understand the organization’s mission and strategy?
  • Are your staff aware of how the organization’s mission and strategy translate to their work?
  • How do staff frame and inform resource investment decisions – data, gut, strategic plan priorities, history?

“The test of an organization is not genius. It is its capacity to make common people achieve uncommon performance.” ~ Peter Drucker

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