“What’s the Goal?”

Getting your team, be they board members, staff or volunteers, onboard is critical to the success of your organization.  But, with everyone focusing on different aspects of your work and having access to different types and levels of information, how do you leverage their energy and efforts to advance your organization and its mission?

As Mark Sedgley, President and CEO of MemberClicks shares in his Questions Associations Should be Asking guest post, understanding the true goal of the organization is the foundation to success.

“What’s the Goal?”

I have worked with hundreds of association execs, business leaders, and managers over the last 12 years.  During that time, a common theme evolved in those organizations that struggled to achieve success.  They didn’t spend enough time answering one very important question.  “What’s the Goal?”

This question was made famous by Eli Goldratt in his book The Goal.  Jeff Bezos celebrates The Goal as the greatest business book ever written.  At the heart of Goldratt’s book is the very simple idea of getting everyone on the same page and understanding the true goal of the organization.  Once that is in place, you filter every decision thereafter through that lens.

Simple right?  Unfortunately not.  I can’t tell you how often I see this simple idea get lost in a mosaic of board initiatives, personal agendas, or the program du jour.  When you boil it down, however, understanding The Goal of the organization should really make your decisions easy from an operational perspective.

When an organization is all working off of the same playbook, things just fall into place.

  • Membership feels engaged because there is consistency.
  • Staff is united because nuance and second guessing goes away.
  • Leadership is pushing the organization forward because everyone has bought in.


Q box goal cropped


Join me and some really smart colleagues in exploring the questions associations should be asking.  We will share questions your organization should consider and resources and tips to help you frame successful discussions.

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